Open to remote work except in South Dakota, Vermont and West Virginia.
The annual base salary for this position ranges from $99,500.00 in our lowest geographic market to $222,900.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.
Information About Benefits Can Be Found Here.
Who We Are Looking For
Converse is the story of a sneaker that started on the court and moved to the stage and the streets. We’re a company ready for change and that’s who we hire: the most malleable, the most innovative, and the most creative. Our clothes and sneakers have been worn by rebels, rockers, rappers, artists, thinkers, and individuals. So that’s why we hire individuals.
Converse is looking for a seasoned Digital Media and Marketing Analytics Professional with expertise in ROI Measurement (MTA / MMM), Campaign Test & Learn, Audience Selection and Segmentation, DMP / CDP and web platform measurement. We want someone who can be a player/coach in our Marketing Analytics function collaborating with our global and geography partners.
What You Will Work On
- Partner with internal stakeholders & decision-makers to evaluate business objectives, and propose analytical data solutions that deliver meaningful insights
- Utilizing data sources to understand our customers purchasing patterns, with the goal of providing insights to inform new marketing strategies
- Manage the relationship with tech partners and act as primary point of connect when recommending new use-cases
- Serve as primary CDP lead, onboarding new users to the tool and providing regular platform maintenance
- Develop and perform quality checks on data for both ad hoc and ongoing processes.
Qualifications
- 5+ years of experience in data analytics, digital marketing and/or mar-tech platforms leveraging data and insights to drive recommendations preferred
- Bachelor’s or master’s degree in a technology or, Marketing, Business or Economics
- Strong understanding of CDP and DMP platforms (Segment, Tealium Audience Stream, Adobe Audience Manager, etc.)
- Passion and experience with data-based decision-making processes, with a strong emphasis on marketing performance analytics & optimization
- Expertise with Adobe Analytics, Google Analytics and tag management tools
- Understanding of how to use digital media, performance marketing and emerging channels such as paid search (Google ads), paid social (Facebook, Instagram ads), email, affiliates etc. to drive customer acquisition and retention
- Proficient in Excel and PowerPoint
- Experience in SQL
- Positive demeanor and willingness to learn new things
- Experience in SQL
We are committed to fostering a diverse and inclusive environment for all employees and job applicants. We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
