Summary
Shapes and defines the Bank’s brand identity, positioning, and perception in the market and ensures consistency thereof. Develops strategies and brand stories that differentiate the Bank, attract target audiences, and drive brand loyalty and recognition. Works collaboratively with all functional areas to enhance the overall customer experience. Develops cohesive brand strategies that align with business objectives to position the Bank for sustainable, long-term profitable growth.

Duties

Complies with all Eagle Bank policies, procedures, performance and cultural standards and expectations, as well as state and federal regulations.
Fosters a positive environment by modeling cultural expectations of accountability, inclusion, flexibility, continuous improvement and collaboration as a results-driven leader with an optimistic, can-do attitude.
Creates brand guidelines and standards to maintain brand integrity and coherence in all visual, verbal and written communications across all channels and media. Ensures brand consistency in all customer and public interactions.
Leads the development, implementation and execution of strategic brand, marketing and communications plans/campaigns by encouraging collaboration across departments to ensure initiatives build strong organizational reputation and advance business objectives and organizational brand.
Analyzes and interprets changing market, competitive, and industry dynamics and trends to determine the effect on current business, and uses this information to formulate brand, sales, marketing and new product development strategies, actions and tactics.
Identifies customer needs, conducts market research and recommends new business development opportunities in both, new products or new markets, including analysis and recommendation of target market segments.
Monitors and analyzes competitor branding strategies and market dynamics to identify growth opportunities.
Stays updated on industry trends, consumer preferences, and emerging technologies to recommend innovative brand strategies and tactics.
Develops KPIs relevant to branding, marketing and sales efforts. Measures performance related thereto and makes changes based on results to maximize the Bank’s return on investment regarding brand/marketing endeavors, campaigns, etc.
Represents the Bank through membership in CRA-eligible organizations and/or civic/community membership. Participates in the Bank’s sponsorship and support of various civic and community activities.

Experience

Bachelor’s Degree in Marketing, Communications, or a related field required.
Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with a minimum of five years in brand development and management, including digital marketing, social media strategy and content marketing required.
Ability to practically apply branding/marketing/communications principles, concepts and standards required.
Proven strategic and creative thinking, research, analytical, planning, project execution and management, follow-through, interpretation of data and consumer insights, presentation of research findings, verbal and written communication skills, interpersonal skills, with the ability to influence and collaborate effectively required.

Join us as we shape the future of our organization through innovative strategies and impactful leadership. If you are passionate about driving change and making a difference, we encourage you to apply for this exciting opportunity.

Job Type: Full-time

Pay: $216,636.00 - $238,858.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Life insurance
Paid time off
Referral program
Retirement plan
Vision insurance

Schedule:

Monday to Friday

Experience:

brand strategy: 5 years (Required)

Ability to Commute:

Peabody, MA 01960 (Required)

Ability to Relocate:

Peabody, MA 01960: Relocate before starting work (Preferred)

Work Location: Hybrid remote in Peabody, MA 01960

Eagle Bank

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