Content Strategist

demandDrive • Full-time • Waltham, MA, US • 1d ago

About demandDrive:demandDrive is an industry-leading integrated sales and marketing agency. We provide B2B clients with a comprehensive suite of solutions, from top-of-funnel marketing to sales execution. While most companies execute sales and marketing functions in isolation, demandDrive combines industry-leading services in both areas, driving greater productivity and increasing our clients' revenue growth.

Position Overview:The Content Strategist at demandDrive is more than a content creator; this role is designed for a strategic leader who can take ownership of client deliverables in a fast-paced, dynamic environment.Reporting directly to the Director of Content Strategy, the Content Strategist will be responsible for managing multiple content projects, overseeing a team of writers and content resources, and serving as a primary point of contact for clients.This role requires someone who can think creatively, lead a team, and drive results through effective content planning and execution.

Job Duties and Responsibilities:

Strategic Content Ownership: Develop and implement comprehensive content strategies for clients, ensuring alignment with business objectives, audience needs, and market trends. Take ownership of project outcomes and ensure high-quality content delivery
Client Communication and Relationship Management: Act as a key point of contact for clients, managing relationships and ensuring client satisfaction. Regularly present content strategies, updates, and performance insights to clients, addressing their questions and incorporating feedback
Project and Team Leadership: Oversee the end-to-end execution of content projects, adhering to timelines, managing resources, and executing deliverables. Lead a team of content writers and specialists, providing guidance, feedback, and support to foster growth and ensure quality
Content Development and Optimization: Drive content creation processes, from ideation to publication. Ensure that all content is optimized for SEO, aligns with brand messaging, and meets clients' strategic goals
Resource Coordination: Coordinate with freelance and in-house writers, editors, and other content resources. Monitor tasks and timelines, provide feedback, and ensure efficiency and productivity within the content department
Performance Measurement and Strategy Adjustment: Track, analyze, and help build reports on content performance metrics, including engagement, conversions, and SEO rankings. Use data-driven insights to refine content strategies and make recommendations for continuous improvement
Creative and Strategic Thinking: Bring fresh, innovative ideas to the table to help clients stand out in their industries. Apply a blend of creativity and strategic thinking to develop content that resonates with target audiences and drives measurable results
Cross-Departmental Collaboration: Work closely with the Director of Content Strategy, as well as teams in design, digital marketing, and sales, to align content strategies with broader campaigns and initiatives

Job Requirements:

Bachelor's degree in Marketing, Communications, Journalism, or a related field
4+ years of experience in content strategy, digital marketing, or related roles, ideally in an agency setting
Proven ability to lead and manage content projects, with strong organizational and project management skills
Experience managing and mentoring writers and content resources, fostering a collaborative and productive team environment
Exceptional communication skills, with experience in client-facing roles and a knack for building strong client relationships
In-depth knowledge of SEO best practices, content marketing strategies, and digital engagement techniques
Strong analytical skills, with the ability to interpret data and make strategic recommendations based on performance insights
Creative thinker who can balance innovation with strategic execution, adapting content to various industries and audience needs
Proficiency with content management systems (e.g., WordPress), project management tools, and analytics platforms

Skills+Attributes:

Strategic thinker
Leadership
Data analysis
Client communication
Content optimization

Benefits:

Health coverage+other H&W benefits, vision care, dental coverage, 401K
Positive team culture+environment
Team events
Unlimited PTO
Hybrid work model
Interested candidates are encouraged to submit examples of successful content strategies in addition to a resume and cover letter. You can submit these examples when filling out the job application profile information under the "Website, blog, or portfolio" section (links to external pages are welcome)