Director of Sales & Operations

Director of Operations & Sales – Get In Shape For Women

Location: Arlington, MA (On-site, Full-time)

Compensation: $120,000 base + 2% of systemwide gross sales (paid monthly) + six-figure IPO kicker

Lead the Relaunch of a National Brand

We're relaunching Get In Shape For Women (GISFW) with a bold new model—and we're hiring a mission-driven,

operations-obsessed Director of Operations & Sales to lead it. You'll run the flagship location in Arlington, MA, scale systems nationwide, drive franchise growth, and develop top-tier sales teams.

This is not a regional ops role. This is your chance to build a $100M brand from the ground up—with full ownership of the outcome.

About the Role

You'll be the force behind GISFW—a women's fitness franchise with 18 locations and $500K in annual revenue.

You'll report directly to the CEO of Everest Franchise Development, which also owns StretchMed (33 open units,

17 more opening, $3M+ projected 2025 revenue).

Everest is launching several more brands—including FIT28 and Club150—on a clear path to IPO by 2030 with 5+ brands.

Each Director of Operations will be promoted to Brand President post-IPO, with a six-figure performance-based bonus tied to brand What You'll Do

- Studio Operations: Launch and lead the Arlington flagship studio, build SOPs, KPIs, train and lead the team.

- Sales Leadership: Teach teams to convert, upsell, retain, build sales playbook, track metrics.

- Franchise Growth: Lead franchise sales process, run Franchise School, support openings nationwide.

Requirements

- 5+ years in fitness, franchising, or multi-unit ops

- Proven sales leadership experience

- Strong systems builder and trainer

- Must be based in Massachusetts and work on-site in Arlington

- Excellent communicator and executor

- Bonus: Experience in franchise sales

Compensation & Growth Path

- $120,000 base salary

- 2% of systemwide gross sales, paid monthly

- Six-figure bonus at IPO based on brand performance

- Promotion to Brand President post-IPO with full P&L

- Everest plans to build 5+ brands and IPO by 2030

Income Potential

- 100 locations -> $250K+ total comp

- 250 locations -> $500K+

- 500+ locations -> $750K+ including IPO kicker

How to Apply (Read Carefully)

To be considered, you must email us directly and follow instructions:

1. Email apply@getinshapeforwomen.com

2. Subject line: Director of Operations & Sales - [Your Full Name]

3. Include:

- Resume (PDF only)

- Your LinkedIn profile link (required)

- 2-4 sentences explaining why you want to lead GISFW

4. You must live in Massachusetts or have strong ties to the area

Only candidates who follow these instructions will be considered.

About GISFW

GISFW is a results-based women's fitness franchise delivering personalized training, nutrition coaching, and

accountability in a small group setting. With 18 open locations and a new scalable model, we're relaunching nationally with franchise growth in our sights.