Founded in 2004, BME Strategies is a Massachusetts-based consulting firm specializing in providing Public Health design and implementation programming for local, regional, and state governments.
Position Overview
The Manager of Marketing & Design will oversee the development and execution of marketing strategies and design initiatives that drive brand awareness, engagement, and customer loyalty. This individual will lead the creative direction of marketing materials, campaigns, and product visuals while also managing the day-to-day operations of all marketing initiatives. The role requires a balance of creative vision, strategic thinking, and leadership to deliver compelling marketing content across various channels, including digital, print, and social media.
Key Responsibilities
Marketing Strategy and Campaign Management
- Develop and execute marketing strategies to support brand growth and customer engagement
- Oversee the creation, implementation, and measurement of integrated marketing campaigns across various platforms, including email, social media, digital advertising, and events
- Work closely with cross-functional teams to ensure marketing initiatives align with company goals
- Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies
Design Leadership and Creative Direction
- Lead the development of high-quality visual assets for both digital and print media (e.g., brochures, websites, social media graphics, email templates, and advertisements)
- Maintain and evolve brand identity and ensure consistent application across all marketing channels and materials
- Manage the design process from concept to execution, providing guidance, feedback, and approval on creative deliverables
- Collaborate with external vendors, agencies, and freelancers to enhance the design capabilities of the organization
Content Creation and Management
- Oversee content creation for marketing campaigns, including copywriting, photography, video production, and graphics
- Ensure all content is engaging, on-brand, and optimized for the intended audience and platform
- Collaborate with team members to create and manage a content calendar, serving as lead project manager and ensuring timely delivery of content
Performance Analysis and Reporting
- Develop, monitor, and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and design projects
- Provide regular reports to senior management on campaign performance, budget tracking, and design impact
- Use data insights to continuously optimize strategies, improving ROI and meeting business objectives
Budget Management
- Allocate resources effectively to ensure projects are completed on time and within budget
- Track expenditures and adjust strategies as needed to stay within budget while achieving marketing goals
Working Conditions
- Remote work, with occasional travel to client sites, conferences, or meetings as required
- Ability to work independently and as part of a team in a fast-paced consulting environment
Requirements
- Bachelor's degree in Marketing, Graphic Design, Communications, or related field (Master's degree preferred)
- 5+ years of experience in marketing, design, or a related field, with at least 2-3 years in a leadership or managerial role
- Proven experience managing multi-channel marketing campaigns and leading creative teams
- Strong proficiency in design tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign), Sketch, Figma, etc
- Knowledge of marketing automation tools, content management systems (CMS), and analytics platforms
- Excellent understanding of branding, graphic design principles, and marketing best practices
- Solid project management skills with the ability to prioritize and meet deadlines
- Exceptional communication and interpersonal skills, with the ability to work cross-functionally and lead teams
- Analytical mindset with the ability to interpret data and optimize campaigns for maximum impact
- Strong portfolio showcasing creative and marketing work (both digital and print)
- Ability to adapt in a fast-paced, dynamic environment
- A passion for creativity and staying ahead of industry trends
- Exposure to and/or experience with the public health field is highly desired, but not required
Benefits
- Expected range is $79,000 - $100,000 annually
- BME Strategies offers a competitive benefits package, including vacation time, sick time, floating holidays, health insurance, dental insurance, vision insurance, health FSA, dependent care FSA, 401(k) plan with employer match, and a one-time technology stipend
- Opportunities for professional development and career growth
Please submit your resume by PDF, if possible, to retain formatting.
BME Strategies expects a large volume of applicants for this position and only those candidates invited to move forward in the interview process will be contacted.
Please note that BME Strategies is unable to sponsor work-related visas.
We are made up of individuals with different strengths, experiences, and backgrounds. Diversity not only includes race and gender identity but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one's identity. These varied points of view are key to our success, and inclusion is everyone's responsibility.
BME Strategies is an equal opportunity employer. All qualified applicants will be considered for employment without unlawful discrimination based on race, color, creed, national origin, sex, age, disability, marital status, sexual orientation, military status, prior record of arrest or conviction, or current employment status.
